Words should feel like a bolt of raw, electric power in your bare hands. Because, as a wise comic once said, you're only given a little spark of madness - use it.
Mediocrity is a burden no brand or COPYWRITER should carry, so words must fall like thunderbolts on an empty page or let Zeus strike me down.
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I'm 100% human in a world full of machines - this is my final stand before the singularity engulfs us all.
While the Fourth Industrial Revolution rages around us, I channel the human spirit into every elemental stroke of the pen.
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My inspiration comes from history, fables, and wise men like Sun Tzu, who reminds us you cannot shut your ears to the thunder or your eyes to the lightning—so rapid are they.
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My craft demands I capture lightning in a bottle more than once - a burden I carry for startups, Fortune 100 titans and tech giants.
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Those who seek me out want lightning organized into brand electricity, and I'm ready to carry out the quest, no matter the cost.
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Strike the right chord.
Electric copy; creative messaging
Recent works in copywriting & creative messaging for Fortune 100 clients.
Liberty Mutual
Microsite copy & video scripts
United Nations
Climate change concept
Abbott
Email & landing pages
L'Oreal
Self-care concept for men
Home Shopping Network
Product copywriting
View all
Lightning in a bottle.
CLIENTS & PROJECTS FOR
TECH LEADERS & FORTUNE 100 COMPANIES
Persona-driven copy & messaging
It's personal. Viewing through your customer's persona, each word I sculpt is a spark, guiding their journey, pulling them closer to you. Every phrase, a subtle bolt forging connection.
Spark of identity
Age, job, life's chapters—each detail a spark in the persona's bottle.
Bolt of Ambition
Goals and challenges, like lightning, illuminate their path.
Flash of insight
Deep values and fears, the sudden flash revealing their core.
COPY WITH
VOLTAGE
SMS. MMS. Email. Brand hooks. Landing pages. Website copy. Postcards. Billboards. Social ads.Case studies. White papers.
100% human in a world full of machines. Hire a human storyteller.