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LIGHTNING 
IN A BOTTLE.

Words. Bolts of raw, electric power in a copywriter's grip.

Words should feel like a bolt of raw, electric power in your bare hands. Because, as a wise comic once said, you're only given a little spark of madness - use it.

Mediocrity is a burden no brand or   COPYWRITER   should carry, so words must fall like thunderbolts on an empty page or let Zeus strike me down.

I'm 100% human in a world full of machines - this is my final stand before the singularity engulfs us all.  

 

While the Fourth Industrial Revolution rages around us, I channel the human spirit into every elemental stroke of the pen.

My inspiration comes from history, fables, and wise men like Sun Tzu, who reminds us you cannot shut your ears to the thunder or your eyes to the lightning—so rapid are they.

My craft demands I capture lightning in a bottle more than once - a burden I carry for startups, Fortune 100 titans and tech giants. 

Those who seek me out want lightning organized into brand electricity, and I'm ready to carry out the quest, no matter the cost. 

Strike the right chord. 

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Electric copy; creative messaging

Recent works  in copywriting & creative messaging for Fortune 100 clients.  

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Liberty Mutual

Microsite copy & video scripts

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United Nations

Climate change concept

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Abbott

Email & landing pages

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L'Oreal

Self-care concept for men

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Home Shopping Network

Product copywriting

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View all

Lightning in a bottle.

Long-form writing & white papers

My journalism background allows me to tackle complex subjects with confidence and assurance across various industries.

CLIENTS & PROJECTS FOR

TECH LEADERS & FORTUNE 100 COMPANIES

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Persona-driven copy & messaging

It's personal. Viewing through your customer's persona, each word I sculpt is a spark, guiding their journey, pulling them closer to you. Every phrase, a subtle bolt forging connection.

Spark of identity

Age, job, life's chapters—each detail a spark in the persona's bottle.

Bolt of Ambition

Goals and challenges, like lightning, illuminate their path.

Flash of insight

Deep values and fears, the sudden flash revealing their core.

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COPY WITH 

VOLTAGE

SMS. MMS. Email. Brand hooks. Landing pages. Website copy. Postcards. Billboards. Social ads.Case studies. White papers. 

100% human in a world full of machines. Hire a human storyteller.

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